Best SEO tools
Picture this. You’ve done your research and put the effort into finding the best content writers around (for the avoidance of doubt – that’s us). You’ve read our expert advice on preparing your post for publishing, and you’ve followed the checklist to a T. You’ve done everything right… and yet each time you refresh your webpage, there’s still a big fat zero in the comments section. Why? What’s going on? Where did you go wrong?
Honestly, there’s nothing wrong. Don’t panic! We don’t deliver content that’s anything less than perfect from our side, and we know you won’t accept anything less than perfect, either. So quality isn’t an issue. If your post isn’t reaching your intended audience, it’s probably because they simply can’t find it.
But with the right SEO tools, you can make your post visible to them.
So let’s take a look at some of the best SEO tools for taking you from a second-pager to a first page superstar.
At WordHound, we’re not ashamed to admit that we’re a bit awe-struck by Yoast. We’ve checked out a few, and Yoast is a comprehensive tool that ticks all our boxes. This WordPress plugin covers everything from titles and meta descriptions to targeted keywords and site structure. Yoast Premium offers optimisation for up to 5 keywords per page, linking suggestions, and social previews, but even the free version has plenty to get you started. It does seem to have one downside, which is that you have to wait a while for it to notice you have made the changes it suggested, but no one’s perfect. Or try the similar WordPress All in One SEO Pack.
KudoSEO has been developed by our very good friends over at Maas Media. They call this their ‘out of the box’ SEO solution for WordPress websites, and they’re not wrong. They’ve designed a unique on-page optimisation system which delivers top level search results, and gets your content seen by the people that matter the most. If you do decide to use KudoSEO, be sure to let us know. We’ll whip up an additional piece for you with your targeted keywords so that you can start optimising your content.
Do you want to know one of the best ways to excel at SEO? Be nosy! SEMRush makes it easy for you to check out what your competitors are doing (and perhaps even more importantly, what they’re not doing), and it can even find you new competitors to analyse. This tool shows you what sort of keywords and phrases your competitors are targeting, and how these keywords are performing, giving you competitive intelligence you can really use. The free version allows you to conduct 10 searches per day.
There’s lots of stuff Nightwatch can do, but it makes our list for its pretty awesome backlink tracker. What comes to mind when you think of SEO? Keywords, right? Yes, keywords are a huge part of optimisation, but Google’s ranking algorithm takes a lot more into account. Did you know that backlinks can have a massive impact on your ranking? This tool helps you discover, analyse, and monitor the quality of your backlinks, and understand how they affect PageRank. OutreachPlus is another good one.
We’ve got your back
SEO is definitely a lot more complex than it seems on the surface, but it’s a lot easier if you share the responsibility. At WordHound, we’re here to create optimised content which not only speaks to your readers and successfully delivers your brand message, but also ensures that your audiences can find it. We know that we create front page content. All you have to do is make sure Google does, too.