Ah yes, the age old question.
Here’s something pretty ironic: No one knows your business quite as well as you do… and yet when it comes to actually having to write about it or talk about your industry, you find yourself coming up blank.
And guess what. You’re not alone (go ahead, you can breathe a big sigh of relief now). There’s a big – no, a massive – difference between understanding your business and sector, and understanding exactly what it is your audience is looking for at any given moment. If there wasn’t, then marketers wouldn’t exist!
So how can you decide what to write about? Well, you can choose one of two options (or even mix ‘n’ match).
Option 1: Get your thinking hat on
Coming up with topic ideas that are not only relevant to your business, but also interesting to your audience, isn’t always easy, but it can be done. Here are some tips for generating sizzling subject ideas:
Share your actual story – Your blog is the perfect way to add a human face to your brand.
Check out what your competitors are doing (and how readers are engaging with the content).
Learn more about what your audience really wants to see – surveys can be useful tools.
Take a look at what your target audience is searching for and use it as inspiration.
Google! Type in a keyword, et voilà! Instant ideas at your fingertips.
Review products, or write up a case study. Customers want to know how you can help them.
Talk about recent events in your industry, or drum up interest for future events.
And if all else fails, topic generator tools are a lifesaver. They show you what sort of stuff is performing well on the web right now, providing you with a little ‘cheat sheet’ full of fantastic ideas.
Now all you have to worry about is whether you’re going to write the post yourself (MORE work?), or send your ideas to us and leave them safe in the hands of our top notch writers (that’s more like it!).
Option 2: Leave it to us
If you don’t really know what you want, don’t worry… we do! Our writers and editors are ready and waiting to scour the deepest, darkest corners of the web to find studies, news items, emerging trends, industry predictions, and hot topics relevant to your sector – and relevant to your audience.
We’ll begin by getting a thorough understanding of who you are, what you do, who you’re targeting, and what your goals are, ensuring we come up with ideas that clearly communicate what your brand wants to say.
And we don’t just leave you there. We’ll OK our topic ideas with you, then run with them! This is where our writers take over, transforming these ideas into powerful, persuasive words that tell your story.
There are more ways to ‘wow’ your audience than you think. Let us show you how.