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WordHound's Guide to White Label Content Writing for Agencies

If you run an SEO or marketing agency you’ll understand the power of SEO copywriting. However, with the variable nature of content orders, it can sometimes be difficult to handle it all in-house. That’s where partnering with a white label content creation agency like WordHound can make a big difference.

Are you considering adding content creation to your agency’s services? Perhaps you already provide it, but you’re seeing demand increase. More companies are adding blogs to their websites every year, but it’s certainly not a saturated market. Every kind of business needs copy of some sort, but only 54% of Fortune 500 companies (as of January 2020) have corporate blogs. White label content writing is a great opportunity to scale up, so we’ve put together this guide for agencies to explain how it works. If you’re a web designer, we have a guide specifically for you here.

Orbit Media’s 2019 report showed that the average length of successful blog posts is increasing year on year, so the time and energy required to make an impact is following suit. Outsourcing your content writing can be a huge time-saver.

But before we get into how to outsource content creation, we need to be sure we’ve covered the basics of what white label means.

What is a white label content writing service?

White label content creation is a service that allows your agency to sell content to clients, contracting writers (sometimes called ghostwriters) outside your staff to do the actual writing. The content can be delivered under your brand, at a price that suits your clients, as a one-off order or as part of an ongoing content creation contract.

For example, if you have a client who needs a blog post about their services, WordHound, as your white label content provider, will write an article which you can deliver to them under your own name. The client can then post it on their site, or anywhere else. We won’t take credit for the writing; what happens to it after it leaves us is entirely up to you and your client.

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What’s available with white label content creation?

White label content comes in many forms. The most popular of these are regular articles or blog posts. With over 60% of blogs publishing something new more than once a month, it’s more important than ever to keep fresh, relevant content flowing. Let’s take a look at the main types of white label content for agencies.

  • Landing pages: These are keyword-rich, single-page websites, used at the beginning of lead funnels.
  • Blogs: These can really help your clients build up their SEO targeted keywords. Maintaining a consistent tone of voice and offering insightful content can help to place the brand as a trusted industry insider. By getting the help of a white label blogging solution, your clients can share industry knowledge and expertise, without taking time away from running their business. Research done by HubSpot shows that it can take around 16 blog posts per month to make a dent in your ranking in some industries. That’s a lot of time that you could be spending on your primary service.
  • Product descriptions: Do your clients have regular product rotation? This is common with fashion-related businesses, for example, and product descriptions can be written as part of a monthly package.
  • Website copy: Sometimes businesses need more than blogs and product descriptions. Website copy covers pages like ‘About Us’ and ‘FAQs’.
  • Social posts: The average time users spend on social media is increasing every year. Having active social feeds is a great way to spread your client’s message in a less formal way than with blog posts. However, they can also be used to get the client’s articles in front of the intended audience as soon as they’re published. From an SEO perspective, regular links to your client’s site from an active social feed tell Google that there’s something interesting happening there. White label social posting mixes general/topical posts with sales, while maintaining the brand’s tone of voice. White label content writers can create short snippets of information, optimised for each platform.   
  • Video scripts: Video is an excellent way for brands to communicate their message online, and it’s a more popular method of doing so than ever. Having worked on broadcast and corporate voiceovers and soundtracks for years, our team understands the challenges unique to creating a great video script. We can produce white label video scripts of any length for your clients; prices per word will generally be higher than those for blogs and web content, so it’s a good idea to give us a call early in the process.
  • Email marketing: Spam? No thanks. Properly targeted, interesting info about your clients’ products, snappily written and – potentially – delivered to a list of customers who actually want to read it occasionally? Yes please. Our white label email marketing service is as flexible as you want it to be. All you need to do is tell us what it is that your clients are trying to achieve.

Why should agencies provide content marketing as a service?

Content marketing is an enormous industry, and it’s only getting bigger. If your clients run small businesses that are looking to rank high in the SERP, regular blogs are an important investment. However, it’s notoriously difficult to find the time to fill blog posts with up-to-date and well-written content, especially while juggling social media feeds too. White label content creation allows you to offer a solution to your clients without it costing you a penny.

How is white label content writing tailored to an agency?

You know your clients, so it’s important that you can take the lead on how their content is managed. Before we get started, we’ll ask a few questions…

Would you like us to contact clients, or would you prefer to send us their requirements?

Some agencies are already working with their clients on content creation, so the last thing they want is to have to start at the beginning and fill in new briefs. We’ll be going with your flow, not interrupting it. However, some agencies will have only just been asked to create content. At this point, we can provide branded questionnaires for you to pass on to your clients, or we can talk to them directly to save you time, while representing your brand.

Do you have a content delivery system in place, or do you need one?

Different options for agency content delivery include:

  • Direct upload to WordPress
  • A dedicated Google Drive folder
  • Email delivery to you or your clients

We can work with you to find a content creation and delivery flow for your agency that suits you.

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White Label Content Marketing FAQs

Outsourcing content for the first time: common concerns for agencies

1. Do I still need copywriters if I’m outsourcing our content creation? Can I use white label alongside our in-house copywriting team?

When signing up to a white label copywriting service, there’s no need for you to change your in-house team. Think of white label as an extension to your team, rather than a replacement. We can slot in as a brand new writing department if you don’t already have one, or we can work with companies who already have copywriters, and they’ll probably end up being our buddies.

2. Is there a demand for white label content marketing?

For most of us, when we need to know the answer to a pressing question, we search the internet. We’ve become so used to it that we don’t even think about it. A lot of these answers come from blog posts, so blogs are a great way to get a brand in front of a relevant audience. You may have clients already who could use some help with producing copy, or you might find that it attracts new clients. Either way, with no start-up cost to you, it’s worth trying it out.

3. Will I still be able to maintain the quality of the copy when it’s created as white label?

It’s natural to want to oversee content created under your brand. When we at WordHound first get started as your content providers, we’ll produce a few pre-deadline test pieces so that you can give us any feedback. As we work with you and your clients, we’ll get to know your style. Usually, we find that after a few months, the need for tweaks drops away to nothing. When you’re 100% happy that we know you inside-out, then we can take on the full quality-assurance role. If you’d prefer to stay in the loop, that’s fine too. Choosing white label content services gives you access to professional content writers who have written for your industry before.

WordHound’s writing pool is both deep and wide. We have enough writing talent on board to take on very large and ongoing projects, and a breadth of knowledge, experience and research skills which allow us to accept an unlimited range of subject matter.

Our team has written everything from warm, friendly blogs about nail polish and Welsh holidays, to technical articles about artificial intelligence and industrial pneumatics. We make a point of finding out what each writer is happiest writing about, and if your clients need some unusually specialised content we’ll be happy to source a relevant expert writer.

On top of that, we’ve spent years honing one very important skill: the ability to spot real writing talent quickly, and often within a paragraph or two. This is something that can save you a great deal of time and energy when you outsource your writing.

So, when you white label your content with WordHound, you get access to a large team of tried, tested and trusted writers, as well as editors and project managers who’ll make sure your content is both perfected and delivered on time. Your single point of contact will be your account manager, while the WordHound team optimises the content your clients need behind the scenes. And if you’re already paying for SEO tools, we can take that information and use it to create top-quality blog posts.

4. Does white label content cost more money?

Not at all. In fact, white label content creation is a chance to add another revenue stream to your agency, with no upfront costs.

You offer your service to your client as usual, add regular blogs to the order, then pass the cost to your client, with your profit margin added. You only pay for what you’ve already sold, so there are absolutely no overhead costs. You miss out the expense of hourly rates or salaries for in-house writers, proofreaders and project managers, and you even get access to an experienced content manager to add to your team when it comes to pitching for new contracts.

5. How do we start with white label content writing?

Now that you’ve found a content writing company that specialises in white label, you’ll be pleased to know that any content we produce for you can be white labelled. You’ll have full copyright once it’s complete, and you’ll be ready to offer your new writing department’s experience alongside your own. Give us a call and we can discuss how you’d like to deliver content to your clients, and set up a content delivery system that works with your existing flow.

Get in contact with WordHound today, and we’ll get you set up to take on content-writing clients overnight.

6. Do you provide white label translation services?

We certainly do. We have translators who can translate English into…

  • French
  • German
  • Italian
  • Spanish
  • Danish
  • Norwegian
  • Swedish
  • Finnish
  • Dutch
  • Portuguese
  • Turkish

Our translators – and native-speaking proofreaders – can provide white label content translation services for your clients. 

7. Is white label content writing right for my agency?

White label content writing with WordHound will suit your agency if…

  • You’re looking to expand your portfolio of services 
  • Content creation as a service is appealing without a long set-up time
  • A client is requesting content creation, but you don’t have in-house writers
  • You need a professional writer with experience in a certain industry
  • Your in-house writers are struggling to meet demand
  • The overhead costs of hiring are a barrier to providing content as a service
  • You need to get started with content creation quickly
  • Your content budget is variable throughout the year
  • You need regular content to be delivered consistently
White and brown dog - white label content creation for agencies

White label content marketing in the UK

WordHound offer the full package, with a dedicated account manager who’s on hand to discuss your projects. We can attend client meetings virtually, or in person, to put a face to your new content department.

White label content from WordHound, whether it’s blog posts, social media posts, webpage content or product descriptions, is a fantastic solution for agencies looking to expand their range of services. It’s quick and easy to get started, and it costs you nothing. It’ll put you in a better position in relation to your competitors, and give you a better chance of hanging on to your existing clients. All you need to do is let us know what you and your clients need, so give us a call today!

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