Content Marketing Blog

7 Things to Include in Your Website Content

You invest in a website in order to attract the attention of your ideal client, and ultimately, to convince them that working with you is a bloody good idea. But what exactly do they need to know in order to trust you with their hard-earned cash? The story of...

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WordHound Does 2024: 6 Strategies for our 6th year!

2023 was WordHound’s 5th trip around the sun. That’s 2,920,000,000 miles travelled! And it’s been an exciting (read: sometimes alarming) rollercoaster of tech innovation, hasn’t it? We’ve had AI writers improving every 5 minutes. Designers have watched AI create images in seconds that would have taken them hours, if not...

How We Capture Tone of Voice

Have you ever taken one of those quizzes where you have to guess the brand from a snippet of their copy? The vocabulary and turns of phrase they use are consistent enough for you to be able to pick them out of the lineup… sometimes. Your clients' brands might not...

Google Drive: a Love Story

Why we use Google Drive to Deliver Content Start searching for a content management system and you’ll be greeted by more options than you know what to do with. So what does a content delivery system really need to do? For us, we knew we needed the following in order...

Do I Need a Content Manager?

If you’ve come across our WordHound white label content partnership before, you’ll know that we put a whole content department in your corner. And that includes Ang as your content manager. So… what exactly is a content manager? We’re here to answer that question and help you decide if...

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5 Things I’ve Learned Writing for the Travel Industry

We asked one of our writers, Dr Jill, to give us an insider’s view on writing for global travel companies. Sit back, pour yourself an ouzo, fasten your seatbelt and store your baggage in the overhead locker. But not in that order. Cabin doors to manual! Or something… - Writing for...

What is Authority Content?

We class authority content as articles meant to educate your reader on an aspect of your industry. This blog series on the Six Content Types You Should Consider For Your Business is an example of authority content, since our aim is to share our ideas around content categories and...