How to Project the Online Image You Want to Potential Customers

If you’re an SME with a business website, you’ve probably wondered how much time you should spend thinking about your online image.

The fact is that style is incredibly important.

Even if you can’t tell the difference between Gucci and Millets, style is the basis of pretty much everything we do.

When we get dressed in the morning, we wear clothes that show off our own style, whether that style is inspired by Elton John circa 1975, or a Belgian pig farmer circa 1432.

When we make dinner, we cook in our own style, even if that style involves microwaved Ginsters Buffet Bars; when we talk to friends, we use words that give voice to our style.

Our style is how we project our own image, and it’s how businesses should project theirs, too.

What’s your style?

It’s actually easier to figure out your business style that you might think.

If you know your customers, then you understand who they are, and you know what they’re looking for. You also understand what’s likely to put them off.

Say you’re a mini golf business aiming to provide fun days out for families. You’re not going to be engaging your customers by barking at them like an Aldershot drill sergeant.

And if you’re running a funeral parlour, perhaps it’s best to minimise your use of chucklesome one-liners.

Finding your style is key to projecting the right online image to potential customers. So how exactly can you portray this style through your online channels?

Well, that’s where we come in.

We believe that projecting the right online image all comes down to creating the right content.

Your content, your way

Content writing sounds like such an easy job, doesn’t it? After all, it’s just stringing words together, right? Well, yes, some of it is exactly that.

But there’s a difference between content writing, and good content writing.

Good content writing involves listening to each organisation’s individual needs.

It involves taking the time to understand who they are and what they do, and learning everything there is to know about their own unique style.

Only then is it possible to produce content that succeeds in projecting the desired online image to potential customers.

Formal or informal, professional or silly, friendly or detached, fun or serious… it doesn’t matter what your business style is, our writers can match it.

We focus on good, clear, relevant writing for your website, creating site content, product descriptions, blogs, and all sorts of other bits and pieces.

It’ll all be in your preferred style, it’ll all have perfect grammar, and it’ll all be spelt correctly (or ‘spelled’ if you’re targeting a US audience, of course!).

Your content will let your audience know who you are, without you having to tell them explicitly.

Online image: consistency is key

However, projecting the right online image isn’t always as easy as it seems.

The thing with style is that you can’t chop and change it to make things easier.

Your content style is like your business branding. You wouldn’t use a different logo on your social media account to the one on your website, would you?

So you shouldn’t use a different style across multiple channels either. This is sometimes easier said than done, but consistency is key if you want to deliver the right message.

That’s why we recommend using the same content agency* for all your content.

This will ensure that your style is consistent across your website, your social media posts, your directory listings, your guest posts, and any other content across any other channel.

Give us a call or drop us an email to find out more.

*Ideally us, just in case that’s not clear 

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