Content Marketing Blog

Example Brief For A Health Article

Example Brief For A Health Article

If you'd like your blog writer to create a perfect article, it's a good idea to put a bit of time into giving them a great brief. Usually we'll write the brief for you once we've understood what you're looking for. To show the kind of information that's most...

Is Your Blog Lacking Personality?

Is Your Blog Lacking Personality?

Brand Personality Imagine you’re giving online dating a try. What are the most important qualities you look for? Blue eyes? A lifelong obsession with Charles Hawtrey? The ability to finish a 72oz steak in one sitting? Whatever you’re looking for, one of the most important qualities will probably be personality, right?...

I’ve Got a Website… Why do I Need a Blog?

I’ve Got a Website… Why do I Need a Blog?

Websites are So. Last. Year. OK, OK, they’re not, but you can’t afford to overlook the fact that what your customers are looking for is changing. Sure, websites are great for telling your audience what you do and what you can offer, but this isn’t enough to convince casual visitors...

How to Create the Perfect Kickstarter Campaign

How to Create the Perfect Kickstarter Campaign

Kickstarter campaigns can be a brilliant way to fund your project – but there’s a lot to consider. To create the perfect Kickstarter campaign, you’ll need to think about your available budget, of course, and if you’re not already a time management expert then you’ll need to be soon. But...

Web Designers: Have You Got the Full Package?

Web Designers: Have You Got the Full Package?

Web designers are artists, and like all artists they take pride in the work they do. So it’s not surprising if there’s a touch of disappointment when a carefully crafted, lovingly created website fails to achieve its goals because it lacks the content it needs to make the design...

Branding Tips for Small Business Websites

Branding Tips for Small Business Websites

Looking for branding tips? If you think we’re just about the words, think again! Words are important – as you may have gathered from previous posts – and we’ve got an amazing team of writers that can handle everything from simple social media posts, to the most complicated white papers...

What is Content Marketing, & How Can it Help My Business?

What is Content Marketing, & How Can it Help My Business?

Customers don’t want to be sold to. It sounds ridiculous, doesn’t it? So... what exactly are they looking for? Well, according to research agency Gartner, this is what customers want: Customers want to trust you… but they don’t always find it easy! Customers want to have a 2-way relationship… a bit more...

How to Improve Your Search Engine Rankings

How to Improve Your Search Engine Rankings

Where should we even begin? Truthfully, there are many, many ways to improve your search engine rankings, boost online visibility and secure a coveted first page position on Google. You can use metadata, you can use alt tags, you can optimise for mobile. All of these are important jobs that...

How to Choose the Right Writer for Your Website

How to Choose the Right Writer for Your Website

Your staff are awesome, and that’s exactly why you’ve got them onboard. Because they’re amazing at what they do. But can they write about what they do? Well, that’s another story. For example, being a product developer, and writing about product development, are very different things. This can make it...