Content Marketing Blog

Branding Tips for Small Business Websites

Branding Tips for Small Business Websites

Looking for branding tips? If you think we’re just about the words, think again! Words are important – as you may have gathered from previous posts – and we’ve got an amazing team of writers that can handle everything from simple social media posts, to the most complicated white papers...

What is Content Marketing, & How Can it Help My Business?

What is Content Marketing, & How Can it Help My Business?

Customers don’t want to be sold to. It sounds ridiculous, doesn’t it? So... what exactly are they looking for? Well, according to research agency Gartner, this is what customers want: Customers want to trust you… but they don’t always find it easy! Customers want to have a 2-way relationship… a bit...

How to Improve Your Search Engine Rankings

How to Improve Your Search Engine Rankings

Where should we even begin? Truthfully, there are many, many ways to improve your search engine rankings, boost online visibility and secure a coveted first page position on Google. You can use metadata, you can use alt tags, you can optimise for mobile. All of these are important jobs that...

How to Choose the Right Writer for Your Website

How to Choose the Right Writer for Your Website

Your staff are awesome, and that’s exactly why you’ve got them onboard. Because they’re amazing at what they do. But can they write about what they do? Well, that’s another story. For example, being a product developer, and writing about product development, are very different things. This can make it...

Should I Have Links in my Blogs?

Should I Have Links in my Blogs?

Blog writing sounds so easy, doesn’t it? Write some words, put them on your website, dream about what you'll do with all the money you get from all your new customers. But under that tempting exterior hides a Pandora’s Box full of chaos and confusion. OK, it’s not usually quite...

I Don’t Have Time to Write a Blog!

I Don’t Have Time to Write a Blog!

So you don’t have the time to write a blog, eh? Well, we’re going to let you in on a little secret… nobody does! If you’ve been lying awake at night wondering how on earth your competitor has been posting killer content AND still has enough energy left to keep the...