It’s all very well, us banging on about how great our white label content is, but how about some evidence? Let’s start with a direct quote:
“We have seen traffic increase by over 6900% through organic search, and a 1900%+ increase in leads through organic search using content writing services provided by WordHound.”
Those are quite big numbers. They’ve been provided by Ryan King of Gromfrog, a digital marketing agency who specialise in helping businesses to grow by optimising their websites. Ryan is also the eCommerce & Marketing Manager of Rowse, one of the UK’s leading technical component distributors – which leads us nicely into our story.
When Gromfrog started working with Rowse, Ryan knew that he needed to dramatically improve their online presence. Rowse had an excellent local reputation as experts in the trade, but their online visibility was minimal. There wasn’t a great deal of copy on their various sites. The parts they supplied were tricky to locate for anyone except professionals who knew the exact part number they needed. This situation was not unusual for the industry, but Ryan wanted to find a way to make the company and its products more accessible, and more visible, to a wider range of customers.
Ryan’s method was to capitalise on the Rowse team’s generations of expert knowledge. He planned to turn it into online content that would both attract new visitors, and explain as clearly as possible what Rowse’s huge range of products actually do. At the same time, he would monitor the site’s performance for traffic increase and conversion rate improvements.
His next job was to find people who could supply the perfect content on a long-term basis. And yes – that was us at WordHound.
Since working for Rowse via Gromfrog, we’ve produced over 55 blog posts for them, as well as several landing pages. The blog posts in particular tend to be quite technically detailed, as you’d expect, and can vary from 500 words to 2000. Around 30% of posts get the featured snippets. Some lose them again after a few weeks, but the majority keep them consistently once they have them.
From WordHound’s point of view, it was clear that there were two possible ways of approaching this job.
One: using a specialist technical writer. The benefits were obvious, but there were potential problems with this approach. The cost would be higher, and it would take a while to find the right specialist. On top of that, they might not be an expert in getting the tone right, or in making fairly detailed stuff as engaging as possible.
Two: using a writer we knew with the expertise to understand what’s needed; to research and include sufficient technical detail, while keeping the content readable and SEO-friendly.
You’ll have guessed by now that we went with option two, and the results so far speak for themselves (a traffic increase of 6900%, in case you missed that bit.)
Frogs and hounds may not make up your classic team, but the results above show what happens when WordHound and Gromfrog work together. Both companies are available to work with independently, with WordHound offering white label content creation, and Gromfrog offering SEO strategy and web development. But if you’re looking for results like those achieved by Rowse, combining the two is the way to go.