Can you find me a writer who specialises in producing white papers about the Welsh agricultural insurance market? Can you supply me with a writer who’s on the ball when it comes to cryptocurrency jargon? Can I have a technical writer with a background in tortoise massage? We get asked these questions – and some much weirder ones – all the time.
Our answer is generally either “yes”, or “we’ll try”, depending on exactly how weird the topic is. But here’s an important question: do you really need us to?
Don’t be alarmed – we do understand where you’re coming from. If you’re in a highly technical or somewhat unusual industry, you naturally want your content handled by someone that isn’t going to read through your brief and sit there – one eyebrow curiously raised – wondering what the heck you’re going on about. But in our experience, you don’t always need a specialist writer. You need a good writer.
What’s a ‘good’ writer?
A big part of being a good writer is being able to put the right words together, ideally in the correct order. But for us, the thing that really makes good writers stand out is that they know how to do research.
Whether it’s something as simple as scouring your company website, or something as mind-boggling as deciphering medical research papers, we use writers who know what to look for and – most importantly – where to look for it. Armed with the right info, our writers are specialisation chameleons. Specialeleons, if you will.
There are some real bonuses to using good writers, rather than niche writers, too. Specialist writers can sometimes be too close to a subject to be flexible enough to really get your own brand message in there. A fresh set of eyes (coupled with a crisp new brain) can be just what you need.
Do you use specialist writers?
We absolutely do. Because even though a good writer with incredible research superpowers will usually tick all your boxes, we know that there are times when only a niche writer will really do the trick.
Producing software manuals that are technically complete and in-depth, while also being readable to users of the system? Well, we’d probably recommend a technical writer for that one. But – epidemiological trends in invasive fungal pathogens? With a computer, a strong cup of coffee (or five) and a quiet space, our writers will be (almost) experts in non-aspergillus moulds in (almost) no time at all.
What do I need?
If there’s useful information out there about your chosen topic, then there’s really no reason why a good writer with epic research skills can’t create exactly what you’re looking for. But if yours really is a bit of an ‘out there’ subject – or it’s something that can be pretty headache-inducing – we can supply a specialist, niche, or technical writer who understands the ins and outs of your industry. It might take a bit of time, and it will take a bit more money, but it can be done.
If you’re not really sure what you need, get in touch. We’ve worked with many of our writers for years. We know their own specialist areas, what topics they enjoy getting stuck into, and what they’re capable of – which is often quite surprising.