What should I write about on my blog?
Ah yes, the age-old question.
Here’s something pretty ironic: no one knows your business quite as well as you do… and yet when it comes to actually having to write about it, or about your industry more generally, you find yourself coming up blank.
Is it writer’s block? Is it the pressure of deadlines? Is it the nagging feeling that you’ve got something more urgent to do? Whatever it is, you’re not alone, so you can breathe a big sigh of relief. There’s a massive difference between understanding your business and your sector, and understanding exactly what it is your audience is looking for at any given moment. If there wasn’t, then marketers wouldn’t exist.
So how can you decide what to write about in your business blog? Well, you can choose one of two options (or even mix ‘n’ match).
Option 1: Get your thinking hat on
Coming up with topic ideas that are not only relevant to your business, but also interesting to your audience, isn’t always easy – but it can be done. Your blog is the perfect way to add a human face to your brand. Share your story and answer questions.
Here are some business blog ideas to get your creative juices flowing.
Write about the product/service
- A product showcase – talk about it with pride!
- Where does the product come from?
- How is it made?
- How should customers take care of/maintain the product?
- What can you do with it?
- What conditions affect its use?
- Tips and tricks for getting the most out of your product.
- Give a shout out to any social accounts who are using your product.
Write about you & your company
- Who owns the business?
- Why did you start offering this service?
- What was the inspiration? If it was a person, give them some love in your blog.
- Explain your passion. Where did it come from and how has it driven you?
- Is this your first rodeo? Or have you run a company before? Don’t be shy about talking about things that didn’t work. They’re all valuable lessons.
- What are your favourite quotes/books/movies/YouTube channels?
- Go a bit off-topic sometimes, and talk about what else is important in your life.
- Share your goals.
Write about your customers
- Share a customer success story (with permission).
- Give use-case examples – inspire your readers to get creative.
- Use celebrity examples when you find them.
- Write about any problems you’ve had, and solutions you’ve found.
Share your expertise
- What have you noticed happening in your industry?
- Have you identified any trends?
- How have past events affected the industry?
- What do you see happening next?
- What are you looking forward to? Drum up excitement for industry events.
- Been to any expos or conferences? What did you learn?
- What are you afraid of? How are you reducing the risk?
- Do a Q&A yourself, or with someone influential. It’s worth asking, the worst they can do is say no.
- Suggest relevant social media accounts – e.g. “5 Twitter accounts you should be following”.
- Lessons you’ve learned – what rules (e.g. “never book important meetings before 10 am”) do you follow now?
- What not to do – what’s gone wrong for you in the past, and how have you overcome it?
Check out your competitors and start a conversation
- Are their posts getting attention?
- Have they posted anything you agree with? Don’t be afraid to write a response.
- Have they said something you disagree with? Don’t be afraid to give your take on it.
- Do a ‘best of’ link roundup. Found several good articles on a similar theme? Let your blog be the one to bring them all together, like SEO’s answer to Love Island.
Spotlight your staff
- Who have you got on your team? What makes them special?
- Who’s had a great idea lately? Can you talk about it, or is it top secret? It might be a short article if you can’t talk about it at all, but even a few well-worded hints could build anticipation.
- Talk about your work culture – how does your office run smoothly?
- Let other staff members write about their own roles and plans.
Use a blog for some market research
- Ask your audience for their opinion.
- Talk about your plans for the brand and ask for feedback.
- What would they like to see next? Embed a poll or a survey.
Write an extension of your FAQs
- Are there any questions that you get asked regularly? Instead of just copying and pasting your answers, address them in a perfectly worded blog.
- Are there any tools you’re using from another industry? Write a review in your blog.
- Comparisons can be helpful too, e.g. “iPhone SE vs iPhone X” or “Yoast vs Rank Math”.
- Photos, graphs, infographics and videos can be the starting point for a great blog post. Just make sure you explain what they are, so that your post can be found by search engines.
- Think about creating how-to videos involving your products.
- Lift the curtain – give your readers a tour of your factory. Post pictures of your office, or a ‘day in the life’.
- Are you supporting any charities or fundraisers?
- Is your brand solving a problem?
- Is there anything you can teach? Run a course for something more in-depth, or create an ebook, then talk about it.
- Run competitions to find talent, or to reward good ideas.
- Seen someone doing something awesome lately? Give them a shout-out.
- Offer free templates or tools.
- Create a space for guest blogs.
- Collate useful resources you’ve found.
And if all else fails when working out what to write in your blog, topic generator tools are a lifesaver. They show you what sort of stuff is performing well on the web right now, providing you with a little cheat sheet full of fantastic ideas.
Now all you have to worry about is whether you’re going to write the post yourself (MORE work?), or send your ideas to us, and leave them safe in the hands of our top-notch writers (that’s more like it!).
Option 2: Leave it to us
If you don’t really know what you want, don’t worry… we do! Our writers and editors are ready and waiting to scour the deepest, darkest corners of the web to find studies, news items, emerging trends, industry predictions, and hot topics relevant to your sector – and to your audience.
We’ll begin by getting a thorough understanding of who you are, what you do, who you’re targeting, and what your goals are, ensuring we come up with ideas that clearly communicate what your brand wants to say.
And we don’t just leave it there. We’ll OK our topic ideas with you, then run with them. This is where our writers take over, transforming these ideas into powerful, persuasive words that tell your story.
There are more ways to ‘wow’ your audience than you think. Let us show you how.