Customers don’t want to be sold to. It sounds ridiculous, doesn’t it? So... what exactly are they looking for? Well, according to research agency Gartner, this is what customers want: Customers want to trust you… but they don’t always find it easy! Customers want to have a 2-way relationship… a bit more...
Where should we even begin? Truthfully, there are many, many ways to improve your search engine rankings, boost online visibility and secure a coveted first page position on Google. You can use metadata, you can use alt tags, you can optimise for mobile. All of these are important jobs that...
Your staff are awesome, and that’s exactly why you’ve got them onboard. Because they’re amazing at what they do. But can they write about what they do? Well, that’s another story. For example, being a product developer, and writing about product development, are very different things. This can make it...
Blog writing sounds so easy, doesn’t it? Write some words, put them on your website, dream about what you'll do with all the money you get from all your new customers. But under that tempting exterior hides a Pandora’s Box full of chaos and confusion. OK, it’s not usually quite...
So you don’t have the time to write a blog, eh? Well, we’re going to let you in on a little secret… nobody does! If you’ve been lying awake at night wondering how on earth your competitor has been posting killer content AND still has enough energy left to keep the...
What Should I Write About on my Blog? Ah yes, the age-old question. Here’s something pretty ironic: no one knows your business quite as well as you do. But when it comes to actually having to write about it, or about your industry, you find yourself coming up blank. Is it writer’s...
