Should you localise your content? Candies or sweets, aubergines or eggplants… what does it matter? I mean, who cares whether it's bum or fanny anyway? -snort- In fact, it matters a lot, especially if you’re trying to break into international markets. The truth is that, despite the huge number of global...
Brand Personality Imagine you’re giving online dating a try. What are the most important qualities you look for? Blue eyes? A lifelong obsession with Charles Hawtrey? The ability to finish a 72oz steak in one sitting? Whatever you’re looking for, one of the most important qualities will probably be personality, right?...
The starting point for a great article is a great brief. In almost all cases, we will add to or edit the brief you give us, to make it as useful and relevant to the writer as possible. To show the kind of information that's most useful to us...
Websites are So. Last. Year. OK, OK, they’re not, but you can’t afford to overlook the fact that what your customers are looking for is changing. Sure, websites are great for telling your audience what you do and what you can offer, but this isn’t enough to convince casual visitors...
Kickstarter campaigns can be a brilliant way to fund your project – but there’s a lot to consider. To create the perfect Kickstarter campaign, you’ll need to think about your available budget, of course, and if you’re not already a time management expert then you’ll need to be soon. But...
Web designers are artists, and like all artists they take pride in the work they do. So it’s not surprising if there’s a touch of disappointment when a carefully crafted, lovingly created website fails to achieve its goals because it lacks the content it needs to make the design...
If you're an SME with a business website, you've probably wondered how much time you should spend thinking about your online image. The fact is that style is incredibly important. Even if you can’t tell the difference between Gucci and Millets, style is the basis of pretty much everything we do. When...
Looking for branding tips? If you think we’re just about the words, think again! Words are important – as you may have gathered from previous posts – and we’ve got an amazing team of writers that can handle everything from simple social media posts, to the most complicated white papers...
Customers don’t want to be sold to. It sounds ridiculous, doesn’t it? So... what exactly are they looking for? Well, according to research agency Gartner, this is what customers want: Customers want to trust you… but they don’t always find it easy! Customers want to have a 2-way relationship… a bit more...
Where should we even begin? Truthfully, there are many, many ways to improve your search engine rankings, boost online visibility and secure a coveted first page position on Google. You can use metadata, you can use alt tags, you can optimise for mobile. All of these are important jobs that...
Your staff are awesome, and that’s exactly why you’ve got them onboard. Because they’re amazing at what they do. But can they write about what they do? Well, that’s another story. For example, being a product developer, and writing about product development, are very different things. This can make it...
Blog writing sounds so easy, doesn’t it? Write some words, put them on your website, dream about what you'll do with all the money you get from all your new customers. But under that tempting exterior hides a Pandora’s Box full of chaos and confusion. OK, it’s not usually quite...
