Content Marketing

Is Your Blog Lacking Personality?

Is Your Blog Lacking Personality?

Brand Personality Imagine you’re giving online dating a try. What are the most important qualities you look for? Blue eyes? A lifelong obsession with Charles Hawtrey? The ability to finish a 72oz steak in one sitting? Whatever you’re looking for, one of the most important qualities will probably be personality, right?...

I’ve Got a Website… Why do I Need a Blog?

I’ve Got a Website… Why do I Need a Blog?

Websites are So. Last. Year. OK, OK, they’re not, but you can’t afford to overlook the fact that what your customers are looking for is changing. Sure, websites are great for telling your audience what you do and what you can offer, but this isn’t enough to convince casual visitors...

How to Create the Perfect Kickstarter Campaign

How to Create the Perfect Kickstarter Campaign

Kickstarter campaigns can be a brilliant way to fund your project – but there’s a lot to consider. To create the perfect Kickstarter campaign, you’ll need to think about your available budget, of course, and if you’re not already a time management expert then you’ll need to be soon. But...

Web Designers: Have You Got the Full Package?

Web Designers: Have You Got the Full Package?

Web designers are artists, and like all artists they take pride in the work they do. So it’s not surprising if there’s a touch of disappointment when a carefully crafted, lovingly created website fails to achieve its goals because it lacks the content it needs to make the design...

What is Content Marketing, & How Can it Help My Business?

What is Content Marketing, & How Can it Help My Business?

Customers don’t want to be sold to. It sounds ridiculous, doesn’t it? So... what exactly are they looking for? Well, according to research agency Gartner, this is what customers want: Customers want to trust you… but they don’t always find it easy! Customers want to have a 2-way relationship… a bit...

How to Choose the Right Writer for Your Website

How to Choose the Right Writer for Your Website

Your staff are awesome, and that’s exactly why you’ve got them onboard. Because they’re amazing at what they do. But can they write about what they do? Well, that’s another story. For example, being a product developer, and writing about product development, are very different things. This can make it...

Should I Have Links in my Blogs?

Should I Have Links in my Blogs?

Blog writing sounds so easy, doesn’t it? Write some words, put them on your website, dream about what you'll do with all the money you get from all your new customers. But under that tempting exterior hides a Pandora’s Box full of chaos and confusion. OK, it’s not usually quite...

I Don’t Have Time to Write a Blog!

I Don’t Have Time to Write a Blog!

So you don’t have the time to write a blog, eh? Well, we’re going to let you in on a little secret… nobody does! If you’ve been lying awake at night wondering how on earth your competitor has been posting killer content AND still has enough energy left to keep the...